Jakarta's MSME Fashion and Products Become a Magnet at Expo 2020 Dubai

The Jakarta administration presented a fashion show from designers Ai Syarif and Novita Yunus on the second day of Expo 2020 Dubai.

Here we can learn from all over the world

Located at the Indonesian Pavilion, the models have succeeded in enchanting the eyes of the visitors with the appearance of typical Indonesian clothing that is full of cultural values but is still fashionable.

Those two designers brought back the character of Indonesian fashion to the world level with modern batik designs for visitors to enjoy. It is deemed to be an important medium for designers to showcase their best work in front of visitors from all over the world.

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Ai Syarif, one of the designers said displaying his work at the event was a different experience from other fashion shows. Visitors with different characters and cultures would be very inspiring for designers to re-create their latest work.

"Here we can learn from all over the world. This makes my perspective more open that the culture of various countries is a great inspiration," he expressed, Monday (3/14).

He explained the existence of a fashion show as one of the representations of performers in a large exhibition would greatly stimulate fashion designers to continue working. The designers will again display their best work on March 17 and close the series of Jakarta performances at the event.

"Besides a talent, a designer also commits in the field. This is because we must be ready when we meet our customers," he stressed.

He went on to say that the administration also presented Jakpreneur's MSME products and received a very positive response from the visitors. The products consist of Betawi culinary specialties, accessories (crafts), and fashion products were the prima donna.

"Many visitors are also interested in asking for their curiosity about Jakarta," he continued.

Nellywati, one of Jakprenuer's members who join the event admitted that she was very proud to present the Betawi specialty drink, bir pletok (herbs and spices-based beverage) to visitors from various countries.

She also thanked the administration for being truly committed to the progress of MSMEs in Jakarta and for bringing representatives from Jakpreneur to be present on the world stage.

"Some countries are very enthusiastic to see our products," she explained.

Even, the visitors were also very enthusiastic about asking prices and where to buy Jakarta MSME products. It was clear proof of Jakarta 's commitment to fostering and advancing Indonesian MSMEs, especially Jakarta.

"So, this is what we are waiting for and looking forward to. This is a tangible manifestation of the marketing provided by Jakarta, from local marketing to going international," she stressed.