PT Transjakarta collaborated PT Paragon Technology and Innovation (Paragon Corp), to create accessible, inclusive, and sustainable services. This collaboration was marked by the inauguration of the naming rights at the Swadarma Paragon Corp Bus Stop, South Jakarta.

This is in line with the three strategic pillars

The Swadarma Bus Stop was chosen, as it was close to the Paragon Corp. head office. It is a strategic bus stop located on the elevated corridor that serves the Corridor 13 (Puri Beta 2 - Tegal Mampang), route 13B (Puri Beta - Pancoran), and route 13E (Puri Beta 2 - Kuningan Flyover).

The customer coverage at the bus stop is 17,000 customers per month. It is the fifth bus stop naming implemented after four other naming rights, including Bundaran HI Astra Bus Stop, Senayan Bank DKI Bus Stop, Widya Chandra Telkomsel Bus Stop, and Cawang Sentral 1 Polypaint Bus Stop.

Aside that, the synergy between Transjakarta and Paragon Corp includes collaboration on improving bus stop facilities to improve customer comfort and increase accessibility to inclusive public transportation. The improvements included providing lifts for disabled access and beautifying the bus stop.

Transjakarta President Director, Welfizon Yuza uttered this cooperation is a collaboration that can create goodness to produce goodness.

"This is in line with the three strategic pillars, namely Triple S (Service, Strategic Partnership, and Sustainability)," he expressed in his written statement, Friday (1/17).

He explained the service was conducted by improving bus stop facilities to provide more inclusive access for people with disabilities, pregnant women and the elderly. As for the Strategic Partnership is a collaboration that describes the synergy between the public and private sectors based on ESG (environmental, social, and governance) values.

"As well as Sustainability with the application of sustainability principles to create a positive impact on the environment and society by reducing traffic jams and reducing carbon gas emissions," he added.

Paragon Corp C Commissioner Secretary, Ratih Savitri Ali added this collaboration is the beginning of starting another big step to support public space facilities through naming rights and revitalization of the Swadarma Bus Stop.

Besides beautifying the bus stop, it also aimed at contributing to making everyday life easier.

"Hopefully, there will be more similar collaborations involving other business actors with the aim of improving the quality of services to the community and supporting Jakarta as a global city," he hoped.