JIS: A Strategic Pillar for Jakarta’s Global City Branding
Reported by Aldi Geri Lumban Tobing | Translated by Nugroho Adibrata
PT Jakarta Propertindo (Perseroda), or Jakpro, asserts that strengthening the sports and sportainment ecosystem is a critical step in supporting Jakarta's positioning as a dynamic and internationally competitive global city.
it aims to be a lifestyle hub for Jakarta people
The development of this ecosystem is also believed to catalyze Jakarta’s transformation into a premier sport tourism destination at both regional and global levels.
Strategic Business Unit (SBU) Head for the Jakarta International Stadium (JIS), Shinta Kesumadewi stated that JIS has evolved beyond a mere sports facility to become a central hub for public lifestyle activities.
Jakpro Promotes Integration Between JIS and KRL Station"JIS is not just a sports venue; it aims to be a lifestyle hub for Jakarta people. We observe a significant rise in public awareness regarding healthy living, which presents a strategic opportunity to build a much broader ecosystem,” she expressed, Tuesday (5/12).
She furthered that the hosting of various international agendas at JIS—ranging from elite sporting events to major concerts—has significantly bolstered Jakarta’s global image.
According to her, reinforcing this ecosystem serves as a vital foundation for driving Jakarta as a sport tourism destination, where sports and lifestyle activities serve as primary attractions for international visitors.
“The presence of international events, including concerts and various other activities, establishes JIS not only as a sports venue but as a core component of Jakarta’s city branding on the global stage,” she added.
These remarks were delivered during the Annual Jakarta Marketing Week (JAKMW 2026) at the BEMA 2026 event, which featured a session titled ‘Branding the City through the Game’ at the Grand Atrium, Kota Kasablanka, Jakarta.
Under the overarching theme ‘Jakarta, The Global City,’ the discussion underscored the vital importance of strengthening the sports and sportainment ecosystem to solidify Jakarta’s status as a dynamic, resilient, and globally competitive metropolis.
