Food Station Emphasizes the Importance of Collaboration with Food Production Centers

PT. Food Station Tjipinang Jaya President Director, Arief Prasetyo Adi emphasized the importance of collaboration with food production centers. He believed this principle can maintain the supplies at affordable prices.

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"I carry out duties from Governor Anies Baswedan. Governor says that Jakarta is city of collaboration," he conveyed, Thursday (8/27).

With the spirit of collaboration carried out by PT. Tjipinang Jaya Food Station, he continued, production centers get the best prices. On the other hand, Jakarta gets supplies with good quality.

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"The most prominent impac t is when the price is high, the production center gives a good price to Jakarta. On the other hand, when the price is low, Jakarta doesn't push price to the production center," he conveyed.

According to him, Business-to-Business cooperation between Food Station and production centers is carried out before making Memorandum of Understanding (MoU) between regional governments.

"Mostly MoU is taken at the end while Business-to-Business at the beginning. We don't want to take MoU at the start but its business is still unclear," he added.

Especially for egg production center, he appreciated Putera Blitar Cooperative for its cooperation with Food Station. Now, egg supplies from that cooperative have entered modern markets. It means they produce egg with grade A quality. Besides, those eggs are also distributed through e-commerce.

After entering modern market, egg production center also needs to apply modern marketing where  the customers' needs are very important.

"Within modern market, we need to meet the customers' needs. Then, we can adjust it with the market," he said.