Jakarta Wins Seven Awards in PRIA 2021 Event

In the era of information disclosure, the Jakarta administration continues to develop strategic and effective communication in conveying information, public policies, service innovations, and performance achievements thus the public can be known massively as beneficiaries of various programs initiated by the Government.

We present these awards to the people of Jakarta

For consistency in managing effective communication, through the Investment and One-stop Integrated Service Agency (DPMPTSP), the city won seven awards, one of which was the Platinum Awards in the Category of Regional Government (Province/City/Regency) at the Public Relations Indonesia Awards (PRIA) 2021 held by PR Indonesia.

Jakarta DPMPTSP Head Benni Aguscandra expressed his appreciation to all his staff and presented this award to the residents of Jakarta. Previously his agency also won the same award last year.

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"We present these awards to the people of Jakarta who have given confidence in the performance of the government and have supported in realizing excellent public services in Jakarta. Surely it will become our motivation to continuously improve service quality," he expressed, at the Public Service Mall, Thursday (4/1), as quoted by Jakarta PPID's press release.

He added the Governor always directed all regional apparatuses to use a strategic and effective Public Relations/Community Communication approach in conveying various programs, policies and performance of the Jakarta administration to the public.

"Thus the public can receive the messages conveyed and easily understand the various programs, policies and performance of Jakarta DPMPTSP. This is also the basis for the PRIA 2021 Judging Assessment, thus we won General Champion," he added.

Since last year, to face the pandemic, he initiated the public campaign program 'Urus Izin Bisa Dari Rumah' (Easier, Faster Public Services), which is part of the big theme of the Public Campaign. It aimed at encouraging residents to process licensing and non-licensing via JakEVO application, conducting consultations or counseling with the use of communication and information technology, and inviting them to use the innovative delivery service (AJIB).

"Various integrated extension/community communication programs in the campaign are carried out and packaged creatively and innovatively, as well as received a positive response from the community. Amid the pandemic, the Government agencies still have to move quickly to solve the existing issues," he concluded.

Based on the results of a comprehensive selection and assessment, the jury decided to give seven awards at the same time in the comprehensive public relations/communication performance assessment in Indonesia, as follows:

• Platinum Awards in the Category of Regional Government (Province/City/Regency)

• Winner of PRIA 2021 in the Category of Most Popular Provincial Government in Print Media

• Best Presenter in the Category Regional Government (Province/City/Regency) - Rinaldi, S.I.Kom., M.Si, Head of Counseling Division for Jakarta DPMPTSP

• Gold Winner in the Category of the Department of Public Relations - Integrated Counseling Performance/Community Communication in the Field of Counseling and Complaints

• Gold Winner in Application Sub-category - Online Licensing Application, Jakarta Evolution (JakEVO)

• Gold Winner in Crisis Sub-category - Crisis Handling in Licensing for Entry and Exit Permit (SIKM);

• Gold Winner in the Government PR Sub-Category - Public Campaigns 'Urus Izin Sendiri' #BisaDariRumah, Urus Izin Sendiri Itu Mudah

Mandate Commitment, Key to Maintain General Champion Title

The 'Urus Izin Sendiri Itu Mudah' Public Campaign is carried out with various integrated counseling/community communication programs that are packaged creatively, innovatively and easily accepted by the wider community, one of which is the Jakarta On TV Service Television Talkshow Program which is broadcast every Tuesday at 6:30 PM at the National Television Station, GPR TV in collaboration with the Ministry of Communication and Information (Kemenkominfo).

Various public campaign programs are continuously conducted through mandate commitment, wholehearted dedication and have succeeded in reaping proud achievements.

Separately, Jakarta DPMPTSP's Counseling Division Head Rinaldi, also as the Best Presenter of PRIA 2020 and 2021 uttered that various Government policies and programs, as well as Regional Strategic Activities would not run optimally without continuous and massive communication.

"Communication has become very strategic and plays an important role. Various integrated extension/community communication programs are always packaged following trends but still have elements of education, news value and positive things transmitted to motivate people to propose licensing and non-licensing independently, without using intermediaries or third parties," he expressed.

He furthered the achievement of the General Champion was not an easy thing but the various challenges and rigorous assessment of the Jury had been conquered to maintain the title.

"This year the judging has changed from initially being separated into 3 categories, namely the Provincial Government, City Government and Regency Government but this year it only became 1 Category, namely Regional Government," he explained.

He added that the competition for the title was so tight and full of challenges, especially according to him that various local government communication programs in Indonesia were so diverse with excellent public relations/communication performance.

As for the information, the winner selection for the 6th's PRIA 2021 had gone through a comprehensive assessment stage by the Jury consisting of professionals in the fields of Design, Branding, Social Media and Photography, as well as Teachers/Public Relations & Communication Figures in Indonesia. The judging held on February 16 to March 4 and the winners announced virtually via PR Indonesia Youtube Live Streaming on March 31 with the theme 'Communication to Unite the Country'.

PRIA 2021 is a comprehensive competition on the performance of public relations/communication at the national level. It was participated by Jakarta DPMPTSP together with 599 entries from National/Multinational Companies, BUMN, BUMN Subsidiaries, BUMD, BUMD Subsidiaries, City/Regency/Provincial governments, institutions, ministries, universities and PR agencies throughout Indonesia.

Similar awards were also dedicated to PT Pertamina EP in the category of BUMN Subsidiaries, PT BNI (Persero) Tbk. BUMN category, Danone Indonesia category private, and Ministry of Finance category Ministry. Platinum is the highest appreciation given to participants who have collected the most awards in almost all lines of the PRIA 2021 category.