Jakarta Wins Public Relations Entrepreneur Award
Reported by Aldi Geri Lumban Tobing | Translated by Nugroho Adibrata
The Jakarta administration won the winner of the Public Relations Entrepreneur Award at the Jakarta Marketing Week 2021, on Friday (6/11). The Public Relations Entrepreneur Award is a form of appreciation for Public Relations, which are able to communicate Government programs in various limitations during the Covid-19 pandemic.
Creativity in packaging various information is also needed, thus it can increase public participation and open more collaborations with various elements of society
Representing the Governor, Jakarta Deputy Governor for Culture and Tourism, Dadang Solihin, received the award virtually, accompanied by Jakarta Communication, Informatic and Statistic Agency (Diskominfotik) Head Atika Nur Rahmania at the Government Day session, Jakarta Marketing Week 2021 on (6/10) morning.
Diskominfotik Head, Atika Nur Rahmania revealed the Jakarta commitment in making publications that have a direct impact on the community. Thus creativity is important in delivering messages. "Creativity in packaging various information is also needed, thus it can increase public participation and open more collaborations with various elements of society," she expressed, as quoted by Jakarta PPID's press release.
PT Transjakarta Wins Five Awards at BUMD Marketeers Awards 2021In this matter, one of the strategies used was to create a branding program. The branding approach in campaigns for various government programs, especially related to handling the pandemic is needed thus it can be well received and easily understood by the public. For instance, such as Jakarta Kini (JAKI), Jak Lingko, Jakpreneur and so forth," she added.
Then she also explained the various publication channels belonging to the administration that could be accessible. "Starting from the official Jakarta social media channels, official news portals/press releases from the administration, to the Jakarta Kini application, which can be easily accessed by the public," she explained.
Amid the pandemic, public relations is very important, as its performance can directly come into contact with the community. By leveraging digital technology, the impact of public relations performance could expand rapidly. All winners in this Public Relations Entrepreneur Award had fulfilled various aspects of public relations performance which effectively and efficiently had a great impact on society.
As for the information, the administration has won the Public Relations Entrepreneur Award for a number of forms of public information and communication campaigns. Among them, the Gold category for the Covid-19 Handling campaign, Jak Lingko, and JAKI. Then, the Silver category for the City Branding + Jakarta campaign, Public Information Disclosure, and Jakpreneur. Then, the Bronze category for the JakWiFi and Waste Management campaigns.
The judging process involves representatives from Perhumas, IMA, and MarkPlus Inc. The assessment is based on several variables, such as Strategy, execution, and achievement.
