Dharma Jaya Launches First Meat Store Hub Channel in Cengkareng

Perumda Dharma launched first hub channel in Jakarta by cooperating with Trust Mart. It is located on Jalan Raya Duri Kosambi, Cengkareng, West Jakarta.

It provides both retail and wholesale selling

The opening of hub channel is Dharma Jaya's effort in fulfilling market demand.

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Perumda Dharma Jaya Director, Raditya Endra Budiman said the products sold at Trust Mart are similar with other outlets in Cakung and Warung Buncit. The main advantage of this hub channel is its ability to sell on a large scale with capacities of up to one ton.

He added that Trust Mart is also equipped with adequate storage for the operational smoothness.

"Residents are able to buy up to one ton in thus hub channel. It provides both retail and wholesale selling," he said, Friday (3/14).

He continued that Trust Mart is also part of Dharma Jaya's commercial expansion strategy via partnership. The holders kf Jakarta Pintar Card (KJP) are also able to buy at Trust Mart.

"KJP holders are able to buy here, or partnership with reseller. It is more economical for West Jakarta residents to buy the products here rather than in Cakung," he added.

Raditya ensures Dharma Jaya's commitment to product quality and company expansion. Although prices at Trust Mart are more affordable than the general market, Dharma Jaya ensures that quality standards remain high.

Jakarta BP BUMD's Head of Food, Utilities, Marketing and Industry Business Sector, Thomas welcomes the launching of Trust Mart as Dharma Jaya's hub channel. It means the marketing can be expanded, the reach of community access to meet meat needs and improve nutrition as an effort to prevent stunting can be increased.

"Jakarta BP BUMD, City Council and Perumda Dharma Jaya have agreed to meet the meat needs in every regions of Jakarta," he said.

He hopes the Jakarta residents are able to buy meat in affordable prices. It is important since Jakarta is on its way to transform and a global city. It means superior human resources are needed and adequate nutrition is needed to build superior human resources.

"Jakarta is not only building its physical infrastructures, but also developing the human resources by fulfilling protein needs," he stated.