Developing Creative Economy, City and Katapel.id Holds Intensive Guidance for Creative Entrepreneurs

Jakarta Government continues to develop intellectual property-based creative economy ecosystem by providing support for creative entrepreneurs. For this reason, Jakarta Tourism and Creative Economy (Parekraf) Agency held 'Intensive Guidance for Commercialization of Creative Entrepreneurs'. This activity is carried out in collaboration with Katapel.id Jakarta, which is one of Creative Economy Agency (Bekraf)'s programs.

IPR is not just a legal instrument, but it can be used as business strategy in commercializing work

Regarding this activity, Jakarta Parekraf Agency Head, Andhika Permata explained that economic development in Jakarta cannot be separated from genius creative entrepreneurs who produce useful and needed works for people of Jakarta. Therefore, intensive commercialization guidance activity is considered to be able to improve ability of creative entrepreneurs in Jakarta in building creative economic ecosystem based on intellectual property.

Realizing Jakarta as UNESCO City of Literature and Creative City

Furthermore, he hopes that in the future it will help develop creative entrepreneurs business that can have an impact on development of creative economy in Jakarta. "Wealth or assets in form of works resulting from thoughts and intelligence of creative entrepreneurs, which is known as intellectual property, has economic value or benefits for human life thus it can be considered as commercial asset," he said at Jakarta Parekraf Office, South Jakarta, on Wednesday (12/1), as quoted from Jakarta PPID Press Release.

He also said that assets in form of works or intellectual properties should naturally get legal protection through Intellectual Property Rights (IPR). "This protection can provide legal clarity in the use of intellectual property of creative entrepreneurs and encourage the creation of creativity and greater appreciation for work. IPR is not just a legal instrument, but it can be used as business strategy in commercializing work," he explained.

Protection on intellectual property, he continued, can create a conducive situation for IPR commercialization and investment. "Not only foreign investors, but domestic investors will also feel safe in investing their capital for development of creative entrepreneurs' intellectual works," he mentioned.

For information, the intensive commercialization guide activity for creative entrepreneurs was held for three days, from November 29 to December 1, 2021, which was attended by 16 participants. This activity took place at The Orient Hotel, Central Jakarta.

On the first day, 4 intellectual property (IP) experts presented material related to IP commercialization. While on the second day, group discussion was held by dividing participants into four groups for in-depth sharing session with resource persons. Then, the closing activity was carried out on the third day.