Bank DKI Wins Top Digital PR Special Achievement Award for BUMD

Bank DKI once again won a prestigious award in the field of Public Relations (PR) as the Top Digital PR Special Achievement for BUMD at the 3rd Indonesia Top Digital PR Award 2023. This award was initiated by Infoekonomi.ID media and digital research and consulting company Tras N Co.

Especially in the digital era, Bank DKI is required to be adaptive to communication trends

Bank DKI managed to record the highest score (97.41) in the BUMD category, which makes this achievement even more encouraging.

Bank DKI President Director, Fidri Arnaldy he expressed his gratitude for the appreciation given. He assessed, the achievement of the positive performance achieved by Bank DKI does not necessarily make the company's positive image in the public space more flashy, but behind that there are public relations efforts that are the spearhead in building perceptions.

Fidri Arnaldy Wins Award at 2023 Indonesia Financial Top Leader Awards

He conveyed an open, constructive, and proportional communication process in conveying the right information regarding step by step business achievements, also plays a strategic role in supporting the Company's positive image.

"Especially in the digital era, Bank DKI is required to be adaptive to communication trends that are experiencing significant changes with the emergence of various new communication technologies and platforms," he expressed, Tuesday (6/6).

He explained the trend of digital public relations provides unlimited opportunities to interact directly or in real time. He said, Bank DKI was committed to supporting digital transformation and innovation on all fronts.

"It includes meeting the needs of the community, thus they can transact easily, safely, comfortably, anytime, and anywhere with a choice of digital applications owned by Bank DKI, including JakOne Mobile and JakOne Pay," he explained.

Bank DKI Corporate Secretary, Arie Rinaldi said Bank DKI optimizes synergy and collaboration with the mass media to introduce products and services, as well as various corporate actions carried out by Bank DKI to the wider community.

Aside that, Bank DKI also uses several digital media platforms such as social media and online mass media as a means of publication.

He added digitization in various fields was also being encouraged along with the implementation of the company's transformation by presenting reliable digital banking solutions such as the JakOne Mobile super apps, JakOne Pay and JakOne Abank simple apps, as well as online credit and financing application applications through the KMG e-form and development digital landing application.

"In terms of non-cash transaction services using a Bank DKI card, it continues to expand the acceptance of JakCard which functions as an electronic money card in various modes of the Jakarta transportation, entrance tickets to a number of museums to transactions at various merchants that cooperate with Bank DKI," he added.

As for the information, the 3rd Indonesia Top Digital PR Award 2023 is a form of appreciation by Infoeconomic.ID and Tras N Co to State-Owned Enterprises (BUMN) and its subsidiaries, as well as Regional-Owned Enterprises (BUMD) which are considered successful in managing and utilizing Digital PR in communicating, as well as establishing engagement with consumers and the public to create positive perceptions of products and companies.

Some of the assessment criteria used include various digital parameters, namely Digital Media Aspect, Digital Sentiment Aspect, and Digital Awareness Aspect.