As many as 100 MSMEs under South Jakarta took part in online and offline Digital Literacy education activities held by the local Communications, Informatics and Statistics Sub-agency (Kominfotik).

They (MSMEs) can produce something interesting to further attract buyers

South Jakarta Kominfotik Sub-agency Head, Sugiono said Digital Literacy 2024 or Jakarta Awareness of Digital Literacy (Solid) together with JakWifi raised the theme "Techniques for Creating Business Product Content on Social Media".

"The target participants in this activity are coached MSMEs in ten sub-districts throughout South Jakarta. Hence, in this activity, we also synergize with the South Jakarta PPKUKM Sub-agency," he expressed, Tuesday (2/20).

Besides raising the digital literacy index in Jakarta, this activity also aimed to improve the knowledge or technology of business actors. So, product marketing techniques would be more interesting in terms of taking photos, videos or writing.

"Hopefully, after this education, they (MSMEs) can produce something interesting to further attract buyers," he explained.

South Jakarta PPKUKM Sub-agency Head, Parulian Tampubolon positively welcomed this activity.

"Currently, there is no reason why business actors do not have a place to market their products," he stated.

Hopefully, after going through the COVID-19 pandemic, through digital literacy, they should be increasingly able to adapt by increasing their abilities and utilizing digital media as a support in doing business.

"Good product photos or videos not only attract customers' attention, but also increase consumer confidence in the products being sold. So, the end result is an increase in turnover or sales," he stated.