JXB Promotes Pentahelix Collaboration to Support Jakarta as a Global City

The Jakarta Experience Board (JXB)/PT Jakarta Tourisindo says they support the Jakarta Provincial Government's program to make Jakarta a Global City that is able to compete with other cities in the world.

Hopefully, we can be more unified

This BUMD owned by the Jakarta Government which operates in the tourism, events and hospitality sector is currently implementing various strategies to increase the company's positive trends, one of which is through cooperation with Pentahelix.

JXB Director, Yunn Bali Muhammad Yusuf said this multi-stakeholder collaboration involved five elements, namely, academics, entrepreneurs, community, government, and media.

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"In the pentahelix theory, five components must be involved. In times of economic recovery like now, it is important for us to knit together the spirit of mutual cooperation, working together or pentahelix," he stated, during an iftar activity with journalists at The Tavia Heritage Hotel, Cempaka Putih, Central Jakarta, Tuesday (4/2).

She encouraged related stakeholders, including the media, to work together and play a role and boost regional income from the tourism sector to support the Acting Governor, Heru Budi Hartono's program regarding Jakarta Global City.

Moreover, the Draft Law on DKJ had been passed and Jakarta had been agreed to become a business city.

"Surely, hopefully, we can be more unified, especially since Jakarta is on a big mission to become a world-class business city, so the participation of all of us will certainly really help accelerate," she explained.

JXB Operational and Digital Transformation Director, Bogi Aditya Satrio Nugroho stated various innovations and breakthroughs to boost the company's revenue are currently being conducted by his party. Among other things, revitalizing the Grand Cempaka Business Hotel, which is now being rebranded as The Tavia Heritage Hotel and JXB's collaboration with Bobobox to present Bobocabin The Tavia Puncak.

He explained JXB will also keep innovating in other hotel units in the future. He was optimistic about the new face which would still present aesthetic value and could attract the attention of tourists, especially the new design which carries a message about the history of Batavia.

"So, JXB will take part in realizing Jakarta as a Global City through the tourism and culture sectors," he added.

The activity above received appreciation from Jakarta DPRD's and City Hall Journalists Coordinator Chirman, Sammy Edward Wattimena. Hopefully, JXB consistently communicates with journalists.

"And also congratulations on winning yesterday's award. Hope this good relationship can continue to be built. The media is a partner, I agree with the Director in promoting pentahelik cooperation," he said.