Jakarta Provincial Government through Industry, Trade, Cooperative, Small and Medium Enterprise Agency (PPKUKM) keeps encouraging digital payment transactions via QRIS for assisted MSMEs or Jakarta Entrepreneurs (Jakpreneur).

to experience improvement and self-development

Based on Jakpreneur System data up to July 16, 2024, there are 40,210 or 10.52 percent out of total assisted MSME in Jakarta have owned and applied QRIS payment.

Jakarta Provincial Government through Industry, Trade, Cooperative, Small and Medium Enterprise Agency (PPKUKM) Head, Ratu Rante Allo, said payment methods or purchase transactions using QRIS can increase marketing efficiency and expansion, as well as increase the overall competitiveness of MSME players.

According to Ratu, digitalization is a positive step for MSME players to develop and compete in digital era.

"This indicates that Jakarta MSME players continue to experience improvement and self-development in adopting technology and improving the quality of MSME products," she said, Wednesday (7/17).

Ratu assessed that this digitalization step provides significant benefits for Jakarta's economy as a whole as well as opening up new business opportunities and creating jobs. Including increasing the contribution of MSMEs to economic growth.

She admitted that the limited knowledge and skills in using or accessing digital technology by the community are challenge for the Jakarta Provincial Government in implementing digitalization for MSMEs.

However, said Ratu, her party continues to try and develop strategies to deal with this problem by holding training on marketing digitalization techniques so that they can attract wider consumers.

"Other strategies include implementing a digital-based payment system through QRIS Jakarta Entrepreneur, to facilitating digital-based marketing such as Friday Buy Local (JBL), e-Order and other digital platforms," she admitted.