PT Transjakarta successfully strengthened its branding as the pride of Jakarta's public transportation by receiving the Gold Winner award at the WOW Brand 2025 from Markplus Insight, held at The Ballroom Djakarta Theater, Central Jakarta.

This achievement brings happiness to Transjakarta 

This award was received directly by Transjakarta President Director, Welfizon Yuza, for the Below The Line category 'Open Top Tour of Jakarta: Experience Jakarta like Never Before!'.

Open Top Tour of Jakarta, a sightseeing service using an open-top double-decker bus designed to provide a new experience for both locals and domestic and international tourists.

On that occasion, Transjakarta Business and Asset Utilization Director, Fadly Hasan, he had the opportunity to present a material titled 'Beyond Transit: Strengthening Brand Value Through Lifestyle & Emotion-Driven Experience', which explains that Transjakarta is now closer, becoming a part of the customers' lifestyle.

Transjakarta's Public Relations and CSR Department Head, Ayu Wardhani said Transjakarta continues to innovate and transform into a collaboration platform that enhances value and creates emotional closeness with customers.

"This achievement brings happiness to Transjakarta to grow together with customers, building a safe, comfortable, and environmentally friendly mode of transportation, as well as supporting Jakarta as a global city," she expressed, Friday (2/28).

As information, WOW Brand 2025 is an award held to appreciate brands that are inspiring and have a real impact on their surroundings.

Carrying the theme of Experiential Emotional Branding, this event assesses branding strategies that focus on creating deep emotional experiences for consumers.

Similarly to Transjakarta, which implements a branding strategy by building a strong emotional bond with customers through safe and comfortable service with the vision of connecting the life of Jakarta.

"Through this achievement, it becomes a step and commitment carried out by all members of Transjakarta to realize services that are not only safe and comfortable but also environmentally friendly and inclusive," he stated.a