Jakarta Boosts Digital Transformation Through Market Digitalization Competition

The Jakarta Provincial Governemnt will launch the Jakarta Market Digitalization Competition on July 22, 2025, at Mayestik Market, South Jakarta.

"Digitalization will make markets more inclusive and efficient,"

This event involves 20 pilot markets managed by Perumda Pasar Jaya supported by five reputable banks in terms of financial system digitalization.

Jakarta Secretary Assistant for Economy and Finance, Suharini Eliawati, stated that market digitalization is no longer a choice, but a necessity.

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"Markets are the heart of urban life, where the economy and culture of the people meet. Digitalization will make markets more inclusive and efficient, without losing their cultural roots," said Eli, on Monday (7/12).

She noted that data from OJK shows that public access to financial services is relatively high, but financial literacy remains low.

Therefore, digital transformation is key to encouraging safer, more transparent transactions, and eliminating illegal financing practices.

Through this competition, she hopes that the Jakarta Government can promote the growth of digitally driven MSMEs and foster healthy competition among banks to build stronger and self-reliant markets.

"This competition is a concrete step toward a more digital, inclusive, and globally competitive Jakarta," she stressed.

For information, 20 markets from three different classes have been selected as pilot participants in this competition. Markets will be assessed based on two aspects, namely Market Performance and Banking Digitalization.

In banking aspect, evaluation will include the most active and effective financial literacy programs, best financial access, and massive financial digitalization. The top three markets from each class (Type A, B, and C) will be the winners.

"This initiative is expected to inspire the other 133 markets from a total of 153 markets in Jakarta, as well as to encourage other markets in Indonesia to embrace the digital transformation," she explained.

Here is the list of 20 participating markets in Jakarta Market Digitalization Competition 2025, divided into three categories:

Class A Markets

1. Mayestik Market

2. Senen Blok III Market

3. Jatinegara Market

4. Kramat Jati Market

5. Perumnas Klender Market

6. Baru Metro Atom Market

7. Tomang Barat Market

Class B Markets

1. Koja Baru Market

2. Sunter Podomoro Market

3. Teluk Gong Market

4. Cengkareng Market

5. Pademangan Timur Market

6. Santa Market

Class C Markets

1. Lenteng Agung Market

2. Tebet Barat Market

3. Tebet Timur Market

4. Ganefo Market

5. Gondangdia Market

6. Pondok Bambu Market

7. Johar Baru Market