MRT Jakarta Wins Two Awards at BUMD Marketeers Awards 2021
Reported by Aldi Geri Lumban Tobing | Translated by Nugroho Adibrata
PT MRT Jakarta won two awards at BUMD Marketeers Awards 2021 in the categories of The Most Promising Company In Strategic Marketing (GOLD) and The Most Promising Company In Tactical Marketing (SILVER), Friday (6/11).
This award will motivate us to continue to work more creatively and innovatively in creating new strategies for a better public service
PT MRT's Business Development Director, Farchad Mahfud expressed his gratitude to Markplus Inc for the award in the event.
"This award will motivate us to continue to work more creatively and innovatively in creating new strategies for a better public service," he expressed.
PT Transjakarta Wins Five Awards at BUMD Marketeers Awards 2021He explained the company always created new strategies that prioritize digital transformation and tried to ensure the transformation process runs well according to the vision and objectives of the company's strategic plan in an effort to increase competitiveness in the current new normal era.
"The implementation of digital transformation that we have is the development of mobile applications for the convenience and convenience of users, implementing collaboration programs with various digital-based startups to the application of technology that can provide benefits to MSME partners," he explained.
Besides being present as a public transportation operator, the company had also become a catalyst for changing the culture of community mobility for the better with discipline and order in public areas.
He furthered MRT Jakarta had also changed people's lifestyles to use public transportation, the development of urban areas to be based on public transportation, no longer based on roads that encourage the use of private vehicles.
"We're committed to changing the face of the city to be more friendly to its residents," he stated.
