Bank DKI Continues to Drive Consumer Credit Growth

Bank DKI continues to prompt the growth of consumer credit in 2022 as people's mobility begins to increase, especially in the Multipurpose Credit and KPR Griya Monas (credit facility for the purchase of home property) products.

In the future, we will keep opening the potential for cooperation with various other consumptive needs providers

Retail and Syariah Bank DKI Director Babay Parid Wazdi said the consumer credit market will be expanded to the consumer market which has been targeted in Bank DKI's Business Mapping.

Thus far, Bank DKI has been running several marketing programs such as the Gebyar Promo Program at City Hall, Central Jakarta Mayor's Office, and North Jakarta Mayor's Office.

Bank DKI Holds Promo Event at North Jakarta Mayor's Office

"This Gebyar Promo Program is an appreciation to civil servants serving under the Jakarta administration," he stated, Thursday (3/31).

He explained online product marketing is also one of the company's strategies to boost the growth of Multipurpose Credit. Currently, the bank already has a consumer loan e-form application that can be accessed via a smartphone.

"It (application) is to make it easier for customers to apply for credit," he explained.

Moreover, they would also initiate marketing cooperation with third parties who sell consumptive goods or services, including the purchase of four-wheeled vehicles.

They also have established cooperation with the Istana Kebayoran Raya Motor which is one of the Honda Car dealers.

"In the future, we will keep opening the potential for cooperation with various other consumptive needs providers," he continued.

As for the information, the Multipurpose Credit development last year was influenced by several factors. These include the relative easing of the Covid-19 pandemic and increased marketing and product promotion activities.

Bank DKI also plans to increase the marketing of Home Ownership Loan products. This includes subsidized mortgages for the Housing Financing Liquidity Facility (FLPP) which will be marketed to contract employees such as PJLP, PPSU, PTP, honorary teachers in and outside the Jakarta administration.

"It is a manifestation of the signing of the Cooperation Agreement conducted by Bank DKI with BP Tapera in January 2022," he explained.

He added the bank also continues to support the disbursement of 0 Rupiah down payment. Among them by marketing residential products from the developer Sarana Jaya, namely Nuansa Cilangkap, East Jakarta this year.

"Previously, they (Bank DKI) had also disbursed 0 Rupiah down payment for the Samawa Nuansa Pondok Kelapa Tower which was also being developed by Sarana Jaya and Samesta Sentraland Cengkareng, West Jakarta and Rusunami Bandar Kemayoran which was developed by Perumnas," he said.