Health Service Transformation, City Launches Branding "Rumah Sehat untuk Jakarta"

Come to a healthy home, to be healthy and healthier

The Covid-19 pandemic for the past two years has disrupted the health resilience system and caused challenges that had an impact on health services. It encourages the Jakarta Health Agency (Dinkes) to speed up the health service transformation by utilizing digital technology toward integrated, safe, quality, and efficient public health services.

One of them is through changes and renewal of facilities that can improve public health. Besides infrastructure development, it is also realized through a building to give a good experience for residents.

Central Jakarta Mayor: Rumah Sehat untuk Jakarta Branding is Here to Promote Healthy Habits

Lately, the Jakarta administration through Jakarta Governor launched the branding "Rumah Sehat untuk Jakarta" (Healthy House for Jakarta) where its existence gives a strong impression and a great effort to bring social welfare to all people.

Therefore, it is expected to change the community's mindset to routinely check on their health when they are sick or in good health in maintaining and improving the quality of their health. So, they make health a goal and a way of life.

"Thus far, people only come as they are sick and want to get better considering our hospital is curative and rehabilitative. Come to the hospital to get well, but to get well you have to be sick first. On the other hand, in the pandemic, how important it is to maintain health. That's why we have branding Rumah Sehat untuk Jakarta which has the role of promotive and preventive aspects," expressed Jakarta Governor Anies Baswedan on the sidelines of the launch of the Branding "Rumah Sehat untuk Jakarta" at Cengkareng Hospital, as quoted from Jakarta PPID's press release, Wednesday (8/3).

He hoped that the branding could change the community's mindset towards hospitals in which they were previously oriented from being sick to recovering. When it was turned into a home for health, they would become healthy and even healthier through various treatments.

“So, come to a healthy home, to be healthy and healthier. It can be started by conducting medical and mental health check-ups, vaccinations and immunizations, and various other preventive promotive activities. This branding was made us oriented to a healthy life, not just oriented to recovering from illness," he explained.

"Hopefully, this branding is also a conversation at home that talks about being healthy, not sick because our subconscious underlines it," he continued.

Dinkes Head Widyastuti uttered that the branding Rumah Sehat untuk Jakarta also comes with a new color and logo design. Hopefully, it could be a new face for referral health services in Jakarta which must be supported by the formation of professionalism of all human resources to provide more optimal services.

"This is a transformation of the administration's health services, which were previously 31 hospitals. Previously, we had different logos into the same logo. The new logo is inspired by the petals of the jasmine gambir flower, which is one of Jakarta's special flowers that are not only beautiful but also have health benefits as medicine," she explained.

It was a commitment to realizing the transformation of health services, including digital transformation.

In implementing digital transformation, her agency collaborated with the Health Ministry to integrate Electronic Medical Records with the SATU SEHAT Platform. The platform paved the way to realize the integration of electronic medical records in all health facilities owned by the administration,

Besides meeting the needs of individual health efforts by providing online registration features, the agency also facilitated Jakarta residents with various features of community-based health services such as screening for non-communicable diseases, mental health screening, bride and groom screening, immunization records, and other information and education integrated into one JakSehat platform.

In addition to the Cengkareng Hospital, West Jakarta, the same launching was also spotted in five other areas and was attended by the Mayor and Regent at the hospitals in each region which is located, among others: Central Jakarta (Tarakan Hospital); North Jakarta (Koja Hospital); South Jakarta (Pasar Minggu Hospital); East Jakarta (Duren Sawit Hospital); and Seribu Islands (Seribu Islands Hospital).