Jakarta Live Act Festival, Disparekraf Efforts to Revive Music Industry

Music has the potential to become a bigger industry

To revive the music industry, the Jakarta Tourism and Creative Economy Agency (Disparekraf) held the Jakarta Live Act Festival 2022 in Mblof, from Saturday (11/19) to Sunday (11/20).

Attractions and Partnerships Sub-Coordinator, Anita Novianti disclosed that the Jakarta Live Act Festival 2022 event aims to provide space for music activists to express and develop their creativity, share experiences and abilities, and inspire the community.

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According to her, it was special because it involved several musicians, producers, songwriters, music arrangers, and observers to be creative by bringing up elements or values from Jakarta's culture.

"Music has the potential to become a bigger industry, as seen from the great interest and enthusiasm of the public to get involved in this field," she expressed, Sunday (11/20).

By doing so, her party wanted to explore various potentials, as well as answer various challenges in the world of music today and the future.

"We open talk shows and music performances," she said.

On the second day, there were several well-known musicians, namely Danilla Riyadi, Endah & Rhesa, Saykoji, Lantun Orchestra Group, and Kezia Caroline.

There were also speakers in the talk show, namely Nic Edwin, Emil Mahyudin, Imbong Hasbullah, Peter Harjani, Riri Mestika, Ajul Jiung, Wisnu Dewanta, and Ghofar Hilman.

The event was even more lively with the presence of three Jakpreneur stands and eight stands from the Santai Sore Market community to bring the best and curated MSME products.

Besides inspiring the public in the field of music, it was also expected to become Jakarta's new attraction for tourist visits in the context of tourist attractions that originate from creative events.

"The Jakarta Live Act Festival 2022 is also one of our concrete efforts to protect the music ecosystem in Jakarta in particular and Indonesia in general. Hopefully, next year, the same event can be carried out independently by the musicians but we still facilitate them," hoped.

A visitor from Cilandak, Laurenzia Grillnes Wells (28), said she was happy with the event. According to her, talk shows and music like this make the weekend feel, especially for young people, more colorful and positive.

"So happy, I can enjoy live music with artists we like, plus there are talk shows about music, including improving knowledge for me who likes music," she concluded.