Jakarta Strengthens Position as Leading MICE Destination at IT&CMA 2024 Bangkok
Reported by Aldi Geri Lumban Tobing | Translated by Nugroho Adibrata
Jakarta Tourism and Creative Economy Agency (Parekraf), participated in the prestigious Incentive Travel & Convention Meeting Asia (IT&CMA) 2024 in Bangkok, Thailand from September 24 to 26, 2024.
MICE industry has great potential to be a driving force for economic growth
This event is known as the largest trade exhibition specifically for Meeting, Incentive, Convention, and Exhibition (MICE) in the Asia Pacific region and is an important opportunity for Jakarta to strengthen its image as a major destination for MICE events.
Jakarta Tourism and Creative Economy Agency Head, Andhika Permata stated the relocation of the nation's capital brought new challenges to Jakarta's economy, especially in maintaining its position as a business center.
Jakarta Promotes MICE at IMEX Frankfurt 2024 ExhibitionHence, one of the strategic steps that Jakarta can take is to strengthen the Meeting, Incentive, Convention, and Exhibition (MICE) industry.
"MICE industry has great potential to be a driving force for economic growth by attracting business visits, expanding business networks, and increasing investment. Participation in IT&CMA is a very appropriate momentum for Jakarta to strengthen its position as a leading MICE destination," he expressed, Monday (9/30).
Jakarta Tourism and Creative Economy Agency Secretary, Helma Dahlia explained the IT&CMA 2024 this time presented more than 600 exhibitors and was attended by more than 1,200 buyers from various parts of the world.
He assessed Jakarta can demonstrate its capabilities and infrastructure in hosting large-scale international events, while promoting the city's potential in the MICE industry by attending this event.
"This time, Jakarta carries the tagline Jakarta Nice for MICE, with the reinforcement that Jakarta is a leading city that is ready in the MICE industry and ready to compete with other global cities," he explained.
Jakarta Parekraf Agency's Marketing and Attraction Section Head, Sherly Yuliana explained Jakarta's participation in IT&CMA has great potential to attract more tourists to visit Jakarta.
By introducing Jakarta as a competitive MICE destination in this international event, the city can attract more event organizers, delegates and business people to hold events in Jakarta.
Aside that, the domino effect of the increasing number of international events held in Jakarta will have a positive impact on the hotel, transportation, culinary, and city tourism destination sectors, thereby increasing the number of leisure tourists who come along with MICE activities.
Jakarta Provincial Government is synergizing with a number of tourism industries in IT&CMA 2024 exhibition, namely, Ayana Midplaza Jakarta Hotel, Jakarta Convention Center, Pan Pacific Jakarta, Panorama Destination, Pullman Jakarta Central Park, and Wyndam Casablanca Jakarta.
"Jakarta's presence at IT&CMA also opens up opportunities to expand tourism promotion, especially business tourism, which can encourage the arrival of MICE tourists," he stated.
