Local MSME Products Enliven Jakarta E-Prix 2025

Local MSMEs enliven the Jakarta E-Prix 2025 event at Jakarta International E-Prix Circuit (JIEC) Ancol. They showcase a variety of culinary products and handicrafts to the visitors.

Feeling proud to be selected for this event

One of the SMEs participating is 'Masakan Bu Ade' owned by Ade Nurhayati. She sells various snacks such as spicy anchovy potato chips, sweet tempe potato chips, cheese sticks, rengginang, curly cheese, and ring cakes.

"These products will also be showcased in China, including this one, potato chips and tempeh chips," she expressed, at Beach City Ancol, North Jakarta, Saturday (6/21).

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For the price, she sells potato chips starting at Rp 25,000. Meanwhile, handmade crochet bags are available at varying prices ranging from Rp 100,000 to Rp 450,000.

She hoped to continue participating in various other activities in the future and for her products to become more widely known. She also wanted traditional Indonesian food to be recognized internationally.

"Feeling proud to be selected for this event. I hope to participate again in other events and that my product can be widely recognized since it's an international event," she admitted.

Meanwhile, Bunda Fita's MSME, also known by the brand 'Ratu Ngemil', also participated in the Jakarta E-Prix 2025. She offers soup dimsum snacks that have become a favorite among visitors.

"We sell dim sum, but we found a new innovation where our dim sum comes with broth and it is a best seller," she explained.

Despite she has often participated in various events, this is her first time participating in Formula E. With selling prices ranging from Rp 25,000 to Rp 45,000, Ratu Ngemil's soup dimsum has successfully attracted many buyers due to their curiosity.

"I want to make the name 'Queen of Snacks' one of the viral products that can go global," she admitted.

She also hoped that she and other MSMEs could participate again in various other events held by the Jakarta Government.