City Government Attracts Malaysian Tourists through Sales Missions

Jakarta Provincial Government through Tourism and Creative Economy Agency collaborated with the Indonesia Inbound Tour Operator Association (IINTOA) to hold a Malaysian Market sales mission with a roadshow to three main cities in Malaysia, namely Johor Bahru, Malaka, and Kuala Lumpur.

Jakarta has transformed into a tourist destination

This activity is an effort to increase foreign tourist visits to Jakarta, especially from the Southeast Asia region.

Head of Jakarta Tourism and Creative Economy Agency, Andhika Permata said This sales mission carried the theme 'Enjoy the more unexpected of Jakarta', emphasizing that Jakarta is no longer just a transit city or a business city.

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"Jakarta has transformed into a tourist destination offering a diverse range of experiences, from cultural heritage to skyscrapers, from street food to world-class fine dining. Jakarta has it all," he said, Sunday (8/24).

According to data, the number of foreign tourists from Malaysia visiting Jakarta is expected to reach 205,000 by the first half of 2025.

The majority of Malaysian tourists are aged 25–44, a productive segment of travelers interested in exploring, sharing their experiences on social media, and enjoying short, flexible travel packages. This makes Malaysia a prime location for the 2025 Sales Mission Roadshow.

Andhika explained that the sales mission served not only as a promotional tool but also as a form of real collaboration. Various tour packages, partnerships with travel agents, hotels, and recreational park businesses, as well as the creation of thematic tourism programs, were offered to more than 120 buyers in the three cities.

"This activity is packaged to include presentations regarding the latest Jakarta tourism policies, networking dinners, product knowledge and destination updates, table top sessions or sellers meet buyers, with a round robin scheme," he explained.

The Agency's Marketing Division Head, Sherly Yuliana, stated that Jakarta has the advantage of being a very suitable destination for a weekend getaway for Malaysian tourists.

"Jakarta is a perfect choice for a memorable short break," she stated.

As for information, Jakarta Provincial Government also brought tourism stakeholders consisting og the Jakarta Hotel Association (JHA), the Indonesia Inbound Tour Operator Association (ASITA) of Jakarta Province, the Indonesian Travel Agent Association (ASTINDO) of Jakarta Province, the BPD of the Indonesian Hotel and Restaurant Association (PHRI) of Jakarta Province and the Indonesian Recreational Park Business Association (PUTRI) of Jakarta Province.

Meanwhile, 20 sellers have been curated, namely BPD PHRI Jakarta, The Hermitage Hotel, Borobudur Hotel, Ina Leisure Indonesia Specialist, Jakarta Aquarium Safari/Taman Safari Indonesia Group, JS Luwansa Hotel and Convention Center, Lisa Tours & Travel, and Mangkuluhur Artotel Suites.

Also the Marintur Indonesia, Novotel Jakarta Mangga Dua Square, Nuansa Mandiri Tours, Panorama Destination, PT Satguru Travel And Tours, Shangri-La Jakarta Hotel, Swiss-Belhotel International, The Ritz-Carlton Jakarta, Mega Kuningan, PT. Artotel Gelora Senayan Jakarta, PIK Tourism Board, PT Multi Tours, Panca Wisata Travel.