Atika Nur: Social Media Has an Important Role for the Progress of MSMEs

The Jakarta Communications, Informatics, and Statistics (Kominfotik) Agency once again held a digital literacy webinar Jakarta SOLID (Aware of Digital Literacy) with JakWIFI.

Social media has an important role in the movement of MSMEs in Indonesia

This time, the webinar has the theme 'Understanding Social Media Algorithms to Increase Sales' by inviting speakers from social media experts and lecturers from the Jakarta State Islamic University (UIN) namely Syarif Hidayatullah, Rully Nasrullah, and representatives from Halodoc, Andri Imam Fauzi.

It was mostly participated by MSME actors under the Jakarta administration or known as Jakpreneur students. The material given was the social media algorithm and its scope, the use of social media for promotion and product marketing expansion, and the advantages and disadvantages of social media.

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Diskominfotik Head Atika Nur Rahmania disclosed social media is a form of digital technology development that is already familiar with various functions. One of them is promoting the superior products of MSMEs.

Based on the results of the Sea Insight survey on 2,200 MSME actors in June 2020, there was 50 percent of them had used social media. 70 percent of them acknowledged that they would continuously leverage digital media via e-commerce and social media.

"It can be seen that social media has an important role in the movement of MSMEs in Indonesia. This also opens up new opportunities for MSMEs to expand their business," she explained, Wednesday (6/15).

She went on to say that social media as a digital device has a system that needs to be studied and understood.

One of the important things that MSMEs need to understand is basic knowledge of social media algorithms. They must understand the algorithm to optimize the use of social media as a supporting digital tool.

"This is because social media has its algorithmic system. By so, the marketing via social media will be more effective and can reach a wider market," she continued.

She added that the use of the digital ecosystem for MSMEs would look very promising. They could promote their superior product in order to reach a wider range of potential consumers. Through today's webinar, they were expected to get new knowledge to be able to promote their superior products using social media.

"Hope they can maximize using social media and create collaboration between MSMEs for mutual progress," she stated.