Expanding MSME's Market Digitization, City Launches Business Whatsapp Catalog and Jakpreneur QRIS

To expand the digital market for Micro, Small, and Medium Enterprises (MSMEs), the Jakarta Industry Trade Cooperatives and Small and Medium Enterprises Agency (PPKUKM) collaborated with Meta Boost to launch the WhatsApp Business Catalog and QRIS Jakprenuer.

They need the government, our principal is not demeaning the big one but we have to raise the small one

The launch was carried out symbolically in the multipurpose room of Blok G City Hall, Tuesday (8/23).

Jakarta Governor Anies Baswedan MSMEs need special attention from the government to grow and develop amid digitalization, which is a challenge for some MSMEs.

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"They need the government, our principal is not demeaning the big one but we have to raise the small one," he expressed, as quoted by Jakarta PPID's press release, Tuesday (8/23).

Through Jakpreneur Business Whatsapp Catalog, MSMEs were expected to be able to promote their products easily, massively, and popularly.

This catalog will continue to be developed thus all Jakpreneurs will have the opportunity to promote their products through the Jakpreneur Business Whatsapp Catalog and accelerate the digitization of MSMEs.

"We need help to support them (MSMEs) in Jakarta through collaboration thus they have a business plan and it must be reached even more, through collaboration with Meta, help identify those who need support and get feedback, moreover 95 percent of economic actors in Jakarta are micro and small," he explained.

According to Elisabeth Ratu Allo, Agency Head of Jakarta PPKUKM, his party had curated 478 product proposals submitted by all OPD Pengampu Jakpreneur to select 77 participants from culinary commodities, fashion, handicrafts, as well as health and beauty products. They were chosen by the momentum of the commemoration of the 77th Independence Day.

“This is a breakthrough for them to access a wider market. Moreover, what is displayed in the catalog are products that have been curated, so they are guaranteed to be of high quality,” she stated.

On the same occasion, the Jakpreneur QRIS was also launched. QRIS Jakpreneur is a digital payment innovation for marketing Jakpreneur participants that can make it easier for Jakpreneur coaches to monitor marketing transactions in real-time through a dashboard built by the collaborator of PT Netzme Kreasi Indonesia.