The Jakarta Tourism and Creative Economy Agency (Disparekraf) participates in the MSME Product Exhibition at MotoGP Mandalika event on March 18-20, 2022.

MSME Product Exhibition today has an impact on marketing development of micro, small, and medium enterprises

In the event, Disparekraf collaborated with two Jakpreneurs that had been curated, namely DCRAFT Indonesia and Senang Senang Di Jakarta (SSDJ) Souvenir Jakarta.

On the first day, it was opened by the Minister of Cooperative and Small Medium Enterprises (KUKM) Teten Masduki who had visited DCRAFT Indonesia x SSDJ booth to get to know featured products of SMEs assisted by Disparekraf.

Jakarta Disparekraf Head Andhika Permata hoped that the MSME Product Exhibition could have an impact on domestic and foreign visitors to get closer to various local creative industry products, especially made by Jakarta SMEs, and buy them.

"Thus, it can motivate MSMEs or local creative economy entrepreneurs and improve their innovation and creativity to struggle amid the COVID-19 pandemic," he stated as quoted from Jakarta PPID Press Release, Saturday (3/19).

He also hoped that international events, such as MotoGP, would continue to be held in Indonesia every year. Thus, it could introduce MSMEs and other local creative economy entrepreneurs to the world.

"MSME Product Exhibition today has an impact on marketing development of micro, small, and medium enterprises," he added.

Bringing two Jakarta SMEs, DCRAFT and SSDJ were expected to help local creative industry businesses in Jakarta as an effort to recover the national economy, especially in the creative economy sector.

For information, DCRAFT Indonesia is an SME that focuses on selling wood cutlery. While SSDJ Souvenir Jakarta is an MSME that produces souvenirs that displayed various things that exist in Jakarta with cheerful patterns. Through their products, they also told a history of tourist attractions, cuisine, figures, and others that related to Jakarta.